Kellogg’s Potentially Deadly Decision


Rice Krispie treat.

Carmel apple.

Plain chocolates.

Those are just a few food items that have killed people with peanut allergies.

What do you notice about them?

None of them appear to have peanuts.

This is exactly why I’m worried about Kellogg’s decision to add peanut flour to its Keebler and Austin’s crackers.

The above examples that have resulted in death – have been issues with cross contamination.

I am not talking about cross contamination with Kellogg’s added peanut flour. I’m talking about a full-on-added ingredient.

It will no longer be safe for my child to be around another kid eating a cheese cracker – not because of cross contamination, but because PEANUTS ARE IN THE CRACKER.

These crackers are everywhere.


Soccer games.




That means peanut residue will be everywhere.

What worries me most is the peanut-free areas. There are a lot of spaces that have been deemed peanut-free. There are a lot of amazing people who reach for the cheese crackers instead of the peanut crackers because they know they’re about to see my son.

With Kellogg’s change, that effort won’t matter.

The lay person, the person who doesn’t need to check ingredients – won’t. Their non-allergic child will be packing these crackers like a loaded gun near my son.

For young allergic children – these crackers don’t appear to have peanuts. Although we’ve engrained it in their mind to not eat something they’re not sure of – they could eat one of these crackers. My heart sinks just thinking of what would happen next.

We have to fight this.

Share pictures of your kids!

Scream at the top of your lungs!

We do not have to take this lying down!

Get your family and friends on your side!

Here’s what you can do today to make a difference:

SIGN Snack Safely’s Petition on

POST Your Opinion on Kellogg’s Facebook Page

POST Your Opinion on Keebler’s Facebook Page

POST Your Opinion on Austin Cracker’s Facebook Page

CALL, EMAIL AND WRITE Your Dissatisfaction

STOP BUYING ALL KELLOGG’S PRODUCTS: And TELL THEM about it! Take a picture of the brand you’re buying – INSTEAD OF THEIRS!


Let’s get as much support as we can to stop Kellogg’s from making this horrifying change.

As a parent of a food allergic child – I’m terrified.

For parents of a non-food allergic child – Consider the potential of your child sending another one to the hospital.

This is bad for all of us.

Shame on you Kellogg’s.

Stop Kellogg's Potentially Deadly Decision




9 thoughts on “Kellogg’s Potentially Deadly Decision

    1. My grandson is severely allergic to peanuts & we have to read every label to make sure there is no peanuts anywhere near!! Even cross contamination!! Please leave this peanut flour out of these products. There are too many kids allergic to peanuts!!

      Liked by 1 person

  1. When did food become so dangerous and children become so allergic? We NEVER had this when I was younger. We may have had a child here and there that was allergic, but we didn’t have to avoid them or watch what we ate because of it either. We never heard anything like we couldn’t bring certain foods to school, we didn’t have to watch what was served at birthday parties or worry about what they ate when they were away from their parents. When did all of this start? And why does it stop when they get older? Why just have it as children? What are nutritionists or doctors doing to find out what is causing all of this? Does any other middle age person find this odd? I know it has something to do with preservatives and all the chemicals they put in food now versus when I was growing up. We ate food that was less processed, we didn’t have all the terrible snacks that are around now. But that doesn’t account for being born with the food allergies.


    1. Lots of great questions Annette. It is so frustrating because that is the questions When did this all happen and why?!

      In the last two decades food allergies have tripled. In the U.S. 1 in 13 kids have food allergies.

      When I was in school, I did not know one person with a food allergy.

      One of the reasons we likely didn’t hear anything about this years ago is because it wasn’t as common. Now there are an average of two kids in every classroom with a food allergy. Compare that to a handful in an entire school decades ago.

      Food allergies don’t necessarily stop when people get older. There are a couple reasons we most often talk about children with food allergies. 1 – It’s harder for kids to be advocates for themselves. They’re dealing with things adults don’t have to deal with, bullying revolving around their allergy, not knowing if it’s okay, being leftout during every class party. But also 2 – the increase in food allergies is being seen in our children. That 1 in 13 applies specifically to those under the age of 18. While it is possible to develop food allergies later on in life, it’s not as likely. I assume as the years go on and the children who have been diagnosed over the last two decades become adults, our numbers and verbiage will reflect that.

      There are SO many questions about the why. There are a lot of theories out there. A lot of organizations are looking for answers and cures. You can visit for more information on what F.A.R.E. Food Allergy Research and Education is doing about it.


  2. When does this take effect? We have a Peanut Free School. I just looked on a Rice Krispie Treat and it wasn’t on the label.


    1. Thank you for looking so closely for your peanut free school.

      The good news is that the first items I listed are not involved in Kellogs decision… They are examples of what kids with peanut allergies have died of recently. Most likely homemade Rice Krispies in that case.

      The bad news is Kellogs is adding peanut flour to its snack crackers under the Keebler and Austin cracker brands.


    1. It is so hard because Kellogg’s has a lot of great products… I tried to buy nutrigrain bars just the other day, but I just felt so betrayed by this company I couldn’t bring myself to do it.

      Maybe someday. Not today though.


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